Working at close quarters with managers in the Marketing and Communications Department we were able to identify the necessary processes and points of leverage that would create cost efficiencies, improve internal and external communications and establish the appropriate technology to future proof ongoing marketing and speed up time to market.
About 4 weeks in, we started to notice some issues that we felt had room for improvement. Once we started to delve a little deeper, we realised that because of the scale of the institution, the problems ran deeper than we first realised. At this point, the original brief began to stretch quite quickly, but the issues identified, had obvious ties to it.
When we set out on this project, we wanted to identify issues and suggest realistic ways in which they could be resolved. We began to look at the issues and the solutions began to come together. At first they were solutions in isolation, but we realised that the problems were linked and we were able to start looking at the issues in a connected institute-wide manner. This integrated approach allowed us to think about the scalability of the resolution and what future issues the proposed solutions would mitigate.
What Happened Next?
We delivered a 54 page report and presented our findings to various groups over the course of a week. The university took our findings and considerations into account with a very positive attitude. Seven of our ideas were chosen for further development. Perhaps the most notable was the adoption of the hashtag #hellobrum, which became their most engaging campaign ever.