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SMILE to Work With AUA on a New Website

Following a competitive procurement the Association of University Administrators (AUA) have appointed SMILE to create a new site, further consolidating their position in the Higher Education market.

Based in Manchester, the AUA was established in 1961 and now has over 3,600 members globally across 150 higher education institutions, all of whom will benefit from the partnership of SMILE and the AUA.

The appointment will see SMILE work with the AUA and their CRM partner CORE to deliver full integration with Microsoft Dynamics. The website will also utilise fresh branding from Emma Claire Newman Consultancy.

Kathy Murray, Head of AUA Office, said:

“SMILEs presentation to the AUA was head and shoulders above the rest, covering design, marketing and development of the new website with content and ideas specific to the AUA, its membership and the wider HE community. They had done their homework and combined this with their expertise to present a clear and coherent vision for our new website. ”

Matt Lees, director at SMILE, said:

“We’re very excited to work with the AUA on their website redesign and allowing them to communicate more effectively with a broader cross-section of their members. We’re particularly excited to revamp their publications by translating the current library of PDFs to a digitally native approach.”

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