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UCB chooses SMILE to Develop a Personalised Video Campaign with a Twist

University College Birmingham have appointed SMILE to create a personalised video campaign for 2016 offer holders. In an increasingly competitive student recruitment market, UCB want to draw upon SMILE’s experience with delivering extremely high quality personalised videos for their offer holders. SMILE will be working with the institute’s in-house video team to create the videos and will be developing a bespoke SMS integration.

Stephanie Galloway, Web Content and Social Media Officer at UCB, said:

“We are looking forward to working with SMILE on this project. They’re pushing the boundaries of what to expect from recruitment marketing. We’re particularly excited to develop our SMS campaign with them.”

Matt Lees, Director at SMILE, said:

“We’ve always thought that UCB is well positioned to run campaigns that stand out from their competitors, so naturally we’re incredibly excited to welcome them to the SMILE family. Whilst personalised video is already a great method of recruitment, we are looking forward to combining it with SMS to increase the conversion rate further.”

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