Branding

Must read

What is the difference between design and build and why is design needed?

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You want to make a change to the way your website looks. You know exactly what you want, where everything needs to go and how it all needs to work. But when you receive a quote for the work from SMILE, it includes the unexpected line item ‘Design’. Why?

February 23, 2022

Insight

Why a creative retainer works better than ad-hoc feature requests

A member of the SMILE team planning out work using post-it notes

Evolve is our take on the traditional retainer. Evolve subscriptions redefine ongoing working relationships with SMILE, all at a no-brainer price-point.

July 14, 2021

Project Update

Going Beyond Dance, Music, Art and Literature with Sampad.org.uk

The all new Sampad Arts website has launched! Sampad’s mission is to connect people with South Asian and British Asian Arts and Heritage, and to play a cutting-edge role in the creative economy.

April 8, 2021

Case Studies

Experience Your Future, with Coventry University

Coventry University has been running online events throughout the 2020 pandemic. But with digital fatigue setting in, they wanted to take a different approach to applicant visit days. To stand out from their peers, they turned to SMILE.

April 6, 2021

Insight

Changing the way we design with evolving software

Over the years, the design team at SMILE have used multiple design programmes in a bid to deliver the highest quality output for our clients. When I began at SMILE in 2017, we briefly used Figma for design work but…

March 12, 2021

Case Studies

Working with UEA on their flagship website

We re-designed the University of East Anglia (UEA) website. This was our biggest design project to date including UI/UX design, and the creation of a design system.

February 9, 2021
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Case Studies

How we helped Falmouth University restructure their homepage and navigation

We embarked upon a project of research and recommendation, to focus on homepage and global navigation suggestions.

January 28, 2021

Case Studies

A new morleycollege.ac.uk

A image showing the Morley College website

We've been working with Morley College and Hunterlodge Advertising to launch a brand new morleycollege.ac.uk! We're excited to show you all this new project that we've been working on.

November 26, 2020
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Must read

The difference between the needs of the user and stakeholder opinions and how feedback can affect a project

When it comes to redesigning a flagship website, a prospectus, or virtually anything that requires design input, there is a 99% chance that the client will have an opinion and thoughts to feedback (rightly so, they are paying for it).…

November 5, 2020

Everything else

How to navigate your brand while transitioning from print to web

In the past, when creating a brand, the primary focus has been on print and ensuring that colours and type are catered more towards the print market. As we move further into the 21st century and into a new decade, a brand's online presence and the way they market themselves online is becoming more and more of a primary focus. In this article, we evaluate how to navigate the transition from print to web.

September 1, 2020