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Elliott Barnicle

Lead Designer

How to navigate your brand while transitioning from print to web

In the past, when creating a brand, the primary focus has been on print and ensuring that colours and type are catered more towards the print market. As we move further into the 21st century and into a new decade, a brand's online presence and the way they market themselves online is becoming more and more of a primary focus. In this article, we evaluate how to navigate the transition from print to web.

How important is your homepage?

Ask yourself this question. How important is your homepage? In the age of search engines, smart search, SEO etc, how many people actually land on your homepage and use it as a way to find out the information they are looking for?

What is graduation going to look like in 2020?

As social distancing in the UK continues, there are pressing questions about certain parts of University life. One of those being graduation. We here at SMILE, gathered on a Zoom call to discuss the current situation and what institutes can do as an alternative and if we can help with that.

Virtual Open Days

With COVID-19 forcing the majority of the world into quarantine and lockdown, the education sector has been left unable to carry out their scheduled events. Open Days are just one example of those affected events.