Elliott Barnicle

When you create a landing page, are you thinking about your users, or you data capture numbers? Doesn't matter how good they look if they're not putting the user at the centre of the conversation. Imperial College London has some nice creative for this landing page - but did they fall into the trap?

Meta is making moves into the education space. Privacy nightmare, or accelerated innovation? Some say its the future. But don't strap your laptop to your head just yet - Seems like there's a way to go.

Here’s a university that understands the power of repurposing content. For each of its long-form research articles, it reformats content as posts and videos for LinkedIn. The results? Thousands of video views and astronomical reach on content that would have otherwise struggled for traffic. Well played LSE ????????

How can a university be known for one thing when it has hundreds of courses? It's a common dilemma for educational providers. Matt and Kyle talk about strategies for overcoming the 'portfolio problem'.

Compelling course tasters from Media Design School provide a flavour of what's in store before you take the plunge. Try before you buy, but for education. Shouldn't all universities be doing this?

Brands dominating the attention of Gen A, aren't necessarily the usual suspects. Did any education brands make the top 10? We dissect the Beano Brain report and provide our hot take.

The University of Surrey wants us to teach us the secret to better sleep. Parents rejoice! Someone in marketing understood the assignment, and made it a clever way into the wider university narrative.

Impending doom is coming: It's the march of the Millennial parents. Disillusioned and vocal. What will they tell their children about university?