Our award-winning design systems are a competitive advantage for our clients. It’s seen some drastic refinements in recent years. Designing libraries of components (not page templates) has opened up new opportunities. The result is some big changes in the way we work.
It’s a collaborative design process that engages stakeholders of all seniority. This gives us insight into what makes your brand authentic. We will refine and document how you should present yourself online.
Designers from SMILE create frameworks of components that meet organisational goals. We translate the jargon and show you how to stay WCAG 2.x/ADA/Section 508 compliant.
Over the years, the design team at SMILE have used multiple design programmes in a bid to deliver the highest quality output for our clients. When I began at SMILE in 2017, we briefly used Figma for design work but…
The all-new University of Gloucestershire website has launched. This project includes so many things that we've wanted to see in flagship websites. This high-profile development took over a year to realise and saw SMILE work with stakeholders from across the university at all levels.
Bradford College is the first SMILE project designed and built to take full advantage of WordPress' new Gutenberg Editor. Jon Bates spoke to the key SMILE team members behind this project to find out more.
When it comes to redesigning a flagship website, a prospectus, or virtually anything that requires design input, there is a 99% chance that the client will have an opinion and thoughts to feedback (rightly so, they are paying for it).…
In the past, when creating a brand, the primary focus has been on print and ensuring that colours and type are catered more towards the print market. As we move further into the 21st century and into a new decade, a brand's online presence and the way they market themselves online is becoming more and more of a primary focus. In this article, we evaluate how to navigate the transition from print to web.