Design Systems

Our award-winning design systems are a competitive advantage for our clients. It’s seen some drastic refinements in recent years. Designing libraries of components (not page templates) has opened up new opportunities. The result is some big changes in the way we work.

It’s a collaborative design process that engages stakeholders of all seniority. This gives us insight into what makes your brand authentic. We will refine and document how you should present yourself online.

Designers from SMILE create frameworks of components that meet organisational goals. We translate the jargon and show you how to stay WCAG 2.x/ADA/Section 508 compliant.

All Everything else Insight Must read Opinion Press Release Project Update Webinars

Product Update

April 2022 updates for Hijack

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Hijack customers now have access to new ways in with the ability to add a class to any block. Along with small bug fixes and improvements

April 22, 2022

Product Update

March 2022 updates: Hijack and Content Flow

Hijack customers now have access to Question Assignment allowing you to assign question threads to one another. Along with small bug fixes on Content Flow

March 29, 2022

Product Update

February 2022 updates: Hijack and Content Flow

Alert Hijack users to ending live chats, and schedule the archiving process with Content Flow.

February 25, 2022

Must read

What is the difference between design and build and why is design needed?

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You want to make a change to the way your website looks. You know exactly what you want, where everything needs to go and how it all needs to work. But when you receive a quote for the work from SMILE, it includes the unexpected line item ‘Design’. Why?

February 23, 2022

Case Studies

Matt Lees and Elliott Barnicle (SMILE) on the design of uea.ac.uk

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Matt Lees (Creative Director) and Elliott Barnicle (Lead Design) talk us through the process of designing such a large-scale flagship website.

February 15, 2022

Case Studies

Giles Whattam (uea.ac.uk) on successfully redesigning a university flagship website

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Giles Whattam (Associate Director of Marketing Strategy at the University of East Anglia) talks us through the process of a flagship website process and identifies his top tips for success.

December 1, 2021

Case Studies

Showcasing 40 years of Nottingham Business School

Nottingham Business School’s (NBS) purpose is to provide research and education that combines academic excellence with a positive impact on people, business and society.