Design Systems

Our award-winning design systems are a competitive advantage for our clients. It’s seen some drastic refinements in recent years. Designing libraries of components (not page templates) has opened up new opportunities. The result is some big changes in the way we work.

It’s a collaborative design process that engages stakeholders of all seniority. This gives us insight into what makes your brand authentic. We will refine and document how you should present yourself online.

Designers from SMILE create frameworks of components that meet organisational goals. We translate the jargon and show you how to stay WCAG 2.x/ADA/Section 508 compliant.

Changing the way we design with evolving software

We Are SMILE Mockup

Over the years, the design team at SMILE have used multiple design programmes in a bid to deliver the highest quality output for our clients. When I began at SMILE in 2017, we briefly used Figma for design work but…

A new morleycollege.ac.uk

A image showing the Morley College website
We've been working with Morley College and Hunterlodge Advertising to launch a brand new morleycollege.ac.uk! We're excited to show you all this new project that we've been working on.

How to navigate your brand while transitioning from print to web

How to make a brand style guide
In the past, when creating a brand, the primary focus has been on print and ensuring that colours and type are catered more towards the print market. As we move further into the 21st century and into a new decade, a brand's online presence and the way they market themselves online is becoming more and more of a primary focus. In this article, we evaluate how to navigate the transition from print to web.