What happened at SMILE in 2022
Another weird year folks. In this round-up of what went down in our world in 2022, we have stories on babies to prospectuses, galavanting in Ireland to launching satellites, and more.
Webinar: How to navigate back to on-campus recruitment events after the pandemic
Webinar recording now available! Find out how the University of Birmingham is dealing with post-pandemic habit changes and their recruitment event strategy, with data and insight from FindAUniversity.
Most Clicked is Back!
Our video podcast about all things digital in HE is back after a summer hiatus. Watch/listen wherever you get your podcasts!
How did Prospectus+ help over 10,000 students find a course, in just over a month?
Students can now create a personalised shortlist of courses from every Irish university. See how we created this game-changing digital experience with Prospectus Plus.
Redefining how prospective students choose their courses with UCAS
UCAS are the hub for University applicants in the UK and handle most touch points throughout the application process. They wanted to improve this journey for their users - the prospective students.
Liz and Rishi’s shakeup of HE admissions
In the UK, Lizz Truss (PM candidate) has announced a policy where anyone with three 3 A*s is automatically invited to an interview at Oxbridge. Fair play. But there’s one major flaw.
Are your Clearing ads leading to the right content?
It’s Clearing month, so we've taken a look at some university search ads. Honestly, we're a bit concerned. Lots of ads are leading to the wrong kind of content. If someone searches “[uni name] Clearing,” for us, that’s a sign of intent.
A new Morley College London
We've been working with Morley College and Hunterlodge Advertising to launch a brand new morleycollege.ac.uk! We're excited to show you all this new project that we've been working on.
Why do half of Gen Z use TikTok for search?
Google’s reported that nearly half of Gen Z are using TikTok and Instagram for search. If you still need convincing that publishing natively is the future - there it is.
Influencers: Are they worth your marketing spend?
Spending a fortune on PPC? Maybe influencers are worth a look. Big brands like GUCCI are collaborating with a train spotter (congrats Francis Bourgeois - you are living your best life my dude) and taking advantage of the opportunity - so why aren't universities? All aboard the Most Clicked train as we explore the world of influencer marketing. Choo choo 🚂
Dark Social Attribution: Friend or Foe?
The state of online marketing attribution in 2022 is a mess. Last touch attribution is not enough. Could a simple dropdown field be your saviour?
Hybrid events are dead
In 2021, you couldn’t move for posts on how hybrid would transform student recruitment. But the reality turned out to be different. Today, universities are pivoting back to in-person events. But the marketing potential of these moments is often missed. As you've probably guessed, the answer isn't straightforward either...