Most Clicked is Back!

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Our video podcast about all things digital in HE is back after a summer hiatus. Watch/listen wherever you get your podcasts!

Liz and Rishi’s shakeup of HE admissions

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In the UK, Lizz Truss (PM candidate) has announced a policy where anyone with three 3 A*s is automatically invited to an interview at Oxbridge. Fair play. But there’s one major flaw.

Are your Clearing ads leading to the right content?

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It’s Clearing month, so we've taken a look at some university search ads. Honestly, we're a bit concerned. Lots of ads are leading to the wrong kind of content. If someone searches “[uni name] Clearing,” for us, that’s a sign of intent.

A new Morley College London

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We've been working with Morley College and Hunterlodge Advertising to launch a brand new morleycollege.ac.uk! We're excited to show you all this new project that we've been working on.

Influencers: Are they worth your marketing spend?

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Spending a fortune on PPC? Maybe influencers are worth a look. Big brands like GUCCI are collaborating with a train spotter (congrats Francis Bourgeois - you are living your best life my dude) and taking advantage of the opportunity - so why aren't universities? All aboard the Most Clicked train as we explore the world of influencer marketing. Choo choo 🚂

Hybrid events are dead

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In 2021, you couldn’t move for posts on how hybrid would transform student recruitment. But the reality turned out to be different. Today, universities are pivoting back to in-person events. But the marketing potential of these moments is often missed. As you've probably guessed, the answer isn't straightforward either...

What makes a good university clearing page?

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Universities that make life less stressful for students at clearing, are getting off on the right foot. First impressions count, and your website is almost certainly the first impression. Seems like Leeds Beckett gets it.