It’s Clearing month, so we've taken a look at some university search ads. Honestly, we're a bit concerned. Lots of ads are leading to the wrong kind of content. If someone searches “[uni name] Clearing,” for us, that’s a sign of intent.

Google’s reported that nearly half of Gen Z are using TikTok and Instagram for search. If you still need convincing that publishing natively is the future - there it is.

In this episode, the discussion is centred around influencers and are they worth your marketing spend? We take a look at the average spend across different platforms and how that could affect marketing efforts.