Universities have hundreds of sites. More often than not, the majority of these fly under the radar. At best, this can be a missed opportunity - but at its worst, it's can erode your brand governance model.
When it comes to redesigning a flagship website, a prospectus, or virtually anything that requires design input, there is a 99% chance that the client will have an opinion and thoughts to feedback (rightly so, they are paying for it).…
Content is the stuff that websites are made of. And with the sheer amount of content migration that can come along with a website redesign, a plan is needed to help smooth the process. Nowhere is this more true than in the education sector.
These are some SEO Tips for writing content in a way that will benefit your search engine ranking. Search Engines like good content. So don't let these take over your writing. A lot of these tips are simply good writing pointers in general. Google is clever enough to see past the old loopholes and rewards good citizens.
SMILE are the team behind the newly released Chesterfield College website. Along with a new visual language and website structure, we have utilised Artificial Intelligence to help ease a strain on internal resource.
Background video is a useful tool in a web designers toolkit. I’ll show you how quick and easy it is to pull together. You can see it on a whole swathe of websites now — probably (in part) due to technological reasons. It’s easier to code it up and it’s widely supported by browsers.
How do you deal with an image (or video) in a shape-changing, responsive container? It's a common problem, and I've designed a system to help tackle it.
University websites are primarily used to recruit and engage with students, but realistically they have multiple audiences to appease. It’s common for universities to forget about some of the other audiences such as parents, staff, academics.
