User Stories are powerful for marketing departments, and here’s how to write them
User stories can feel like a dark art talked about by developers and agile-evangelists. Learn how to harness their power for marketing.
Must read
A currated collection of articles that you absolutely must read if you are going through the process of overhauling or creating a website.
What is the difference between design and build and why is design needed?
You want to make a change to the way your website looks. You know exactly what you want, where everything needs to go and how it all needs to work. But when you receive a quote for the work from SMILE, it includes the unexpected line item ‘Design’. Why?
Why and how you need to find every website you own
Universities have hundreds of sites. More often than not, the majority of these fly under the radar. At best, this can be a missed opportunity - but at its worst, it's can erode your brand governance model.
The difference between the needs of the user and stakeholder opinions and how feedback can affect a project
When it comes to redesigning a flagship website, a prospectus, or virtually anything that requires design input, there is a 99% chance that the client will have an opinion and thoughts to feedback (rightly so, they are paying for it).…
A Blueprint for the Ideal Content Team: The Agency Perspective
Content is the stuff that websites are made of. And with the sheer amount of content migration that can come along with a website redesign, a plan is needed to help smooth the process. Nowhere is this more true than in the education sector.
Evolution, not revolution
We believe that a website is never finished. A website is an ongoing process.
10 SEO Tips for writing website content
These are our 10 top SEO Tips for writing website content. Search Engines like good content. So don't let these take over your writing. A lot of these tips are simply good writing pointers in general. Google is clever enough to see past the old loopholes and rewards good citizens.
How AI can help colleges deal with huge volumes of enquiry
SMILE are the team behind the newly released Chesterfield College website. Along with a new visual language and website structure, we have utilised Artificial Intelligence to help ease a strain on internal resource.
Quick and dirty background video
Background video is a useful tool in a web designers toolkit. I’ll show you how quick and easy it is to pull together. You can see it on a whole swathe of websites now — probably (in part) due to technological reasons. It’s easier to code it up and it’s widely supported by browsers.
The Responsive Media Grid
How do you deal with an image (or video) in a shape-changing, responsive container? It's a common problem, and I've designed a system to help tackle it.