It’s Clearing month, so we've taken a look at some university search ads. Honestly, we're a bit concerned. Lots of ads are leading to the wrong kind of content. If someone searches “[uni name] Clearing,” for us, that’s a sign of intent.
Google’s reported that nearly half of Gen Z are using TikTok and Instagram for search. If you still need convincing that publishing natively is the future - there it is.
In this episode, the discussion is centred around influencers and are they worth your marketing spend? We take a look at the average spend across different platforms and how that could affect marketing efforts.
In this episode, we discuss whether dark social attribution is a friend or foe. Are there better ways to leverage this than what currently exists?
Join us for this week's episode of Most Clicked where discuss the controversial statement of "Hybrid events are dead".
Join us for this week's episode of Most Clicked where we discuss what qualities make a good university clearing page with an example from Leeds Beckett University.
Join us for this week's episode where we discuss a visually stunning campaign landing page from Imperial College Business School but does it have any more to offer?
Is print slowly becoming a thing of the past? What can we do differently to keep this medium alive and full of life?
Join us for this week's episode of Most Clicked where we discuss Meta's recent move into the education space and the impact that could have!
Join us for this week's Most Clicked where we discuss a fantastic piece from LSE titled 'Research for the World', a content hub based on research.