Raising the bar with university course pages
Course pages are getting better. We take a look at an example from Plymouth School of Art and ask "Is it time for others to follow suit"?
Insight
The era of flexible work in Higher Education
Boston University and Virginia Tech have been compared in a thought-piece about remote work. There’s nothing particularly new here - Boston thinks employees being in three days a week creates a great culture, whereas Virginia Tech sounds more like a place I’d like to work.
The future of the prospectus: A digital-first case study
Join Nathan Monk and Rob Tribe for a digital-first video case study on the future of the prospectus.
How TikTok is taking over the education sector
More people visited TikTok in 2021 than Google. Let’s pause for a moment and consider 1) why this could be the case and 2) what this means for your marketing. Firstly, TikTok not only entertains but (like Google) provides answers.
Vanderbilt University and its strong sense of identity
Rather than an about page, Vanderbilt leads with “This is Vanderbilt,” a concise pitch for the university’s campus community and its students. Vanderbilt offers a powerful example of a university nailing its colours to the mast i.e. having a strong sense of purpose and a clear picture of the type of student it wants to attract.
How sunderland.ac.uk tells a story with their new hero video
This time, we're joined by Jane Oswald (Head of Marketing) from University of Sunderland to discuss our top stories: US unis doubling marketing spend; University of Sunderland making students the star of its story in a new hero video; And the renaissance for print publications at universities.
Joe Marshall’s (UEA.ac.uk) effective project management tips for university website overhauls
Joe Marshall (Senior Project Manager) from UEA discusses his take on how to manage a flagship website project, without upsetting the apple cart! Learn techniques like the big red button, and juggling stakeholders in this interview.
How the University of Bristol wins with YouTube
In this episode of Most Clicked, find out how the University of Bristol and London Business School are using YouTube to help recruit students, with great success.
SEO advice from Amy Cousins (Newcastle University)
Amy Cousins from Newcastle University joins us to talk about the blog that she manages and dives into her SEO specialism. We also talk about a COVID vaccination campaign from Slippery Rock University and yet more frightening Facebook tales.
Authentic student ambassadors with mdx.ac.uk
In this episode of Most Clicked, we're joined by our first special guest - Lydia from Middlesex University - discussing student ambassadors and community building.