Insight

Research for the world with the London School of Economics (LSE)

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Here’s a university that understands the power of repurposing content. For each of its long-form research articles, it reformats content as posts and videos for LinkedIn. The results? Thousands of video views and astronomical reach on content that would have otherwise struggled for traffic. Well played LSE 👏🏼

The portfolio problem

A cover photo with a photo of two men, Matt Lees and Kyle Campbell along with the Aston uni and University of Gloucestershire logos
How can a university be known for one thing when it has hundreds of courses? It's a common dilemma for educational providers. Matt and Kyle talk about strategies for overcoming the 'portfolio problem'.