Insight

"Large amounts of useless information", "Not enough important images", "All look the same", "Not entirely honest". These are all quotes from a group of students when asked what university websites are currently like. Students know what they want to see on websites, and what is currently being shown, is not it.

What is moment mapping? Power is now in the hands of students, making it more pertinent for universities to be on their game with their recruitment. University web properties have multiple audiences. In most cases, the primary purpose is to engage…