Insight

Understand your audience better with personas

personas How to
University websites are primarily used to recruit and engage with students, but realistically they have multiple audiences to appease. It’s common for universities to forget about some of the other audiences such as parents, staff, academics.

What is moment mapping?

1 ozQ0Ni9y3angdttP9RcKXw How to

What is moment mapping? Power is now in the hands of students, making it more pertinent for universities to be on their game with their recruitment. University web properties have multiple audiences. In most cases, the primary purpose is to engage…