What happened at SMILE in 2021

2021 written in black on a yellow background
I always try to give an internal presentation to the SMILE team, about the company vision for the next twelve months. It makes sense to do that in January, right? This year, I held off until June because I honestly thought the year would play out differently. Here's what happened at SMILE in 2021...

How sunderland.ac.uk tells a story with their new hero video

A photo of Jane Oswald in front of a screengrab of a hero video
This time, we're joined by Jane Oswald (Head of Marketing) from University of Sunderland to discuss our top stories: US unis doubling marketing spend; University of Sunderland making students the star of its story in a new hero video; And the renaissance for print publications at universities.

SEO advice from Amy Cousins (Newcastle University)

maxresdefault Amy Cousins
Amy Cousins from Newcastle University joins us to talk about the blog that she manages and dives into her SEO specialism. We also talk about a COVID vaccination campaign from Slippery Rock University and yet more frightening Facebook tales.