A masterclass in tone of voice within the HE sector
The Denver Ad School website is a masterclass in tone of voice. They're even got a merch section - and we love it. See how you can leverage the same techniques and build a unique brand personality.
Raising the bar with university course pages
Course pages are getting better. We take a look at an example from Plymouth School of Art and ask "Is it time for others to follow suit"?
The era of flexible work in Higher Education
Boston University and Virginia Tech have been compared in a thought-piece about remote work. There’s nothing particularly new here - Boston thinks employees being in three days a week creates a great culture, whereas Virginia Tech sounds more like a place I’d like to work.
January 2022 updates: Hijack and Content Flow
Search your Hijack messages, create updates without the classic editor, customise emails for Content Flow - and much, much more!
The future of the prospectus: A digital-first case study
Join Nathan Monk and Rob Tribe for a digital-first video case study on the future of the prospectus.
How TikTok is taking over the education sector
More people visited TikTok in 2021 than Google. Let’s pause for a moment and consider 1) why this could be the case and 2) what this means for your marketing. Firstly, TikTok not only entertains but (like Google) provides answers.
What happened at SMILE in 2021
I always try to give an internal presentation to the SMILE team, about the company vision for the next twelve months. It makes sense to do that in January, right? This year, I held off until June because I honestly thought the year would play out differently. Here's what happened at SMILE in 2021...
December 2021 updates to SMILE Tools for HE Digital Pro’s
In December 2021, we're bringing you our last update of the year for Content Flow and Hijack.
Webinar Roundup: Everything will be fine… Probably.
What a year 2021 was. In our webinar, we looked back at how the Higher Education sector coped, what trends you should look out for, and who's tipped for award success next year.
Vanderbilt University and its strong sense of identity
Rather than an about page, Vanderbilt leads with “This is Vanderbilt,” a concise pitch for the university’s campus community and its students. Vanderbilt offers a powerful example of a university nailing its colours to the mast i.e. having a strong sense of purpose and a clear picture of the type of student it wants to attract.
Giles Whattam (uea.ac.uk) on successfully redesigning a university flagship website
Giles Whattam (Associate Director of Marketing Strategy at the University of East Anglia) talks us through the process of a flagship website process and identifies his top tips for success.
How sunderland.ac.uk tells a story with their new hero video
This time, we're joined by Jane Oswald (Head of Marketing) from University of Sunderland to discuss our top stories: US unis doubling marketing spend; University of Sunderland making students the star of its story in a new hero video; And the renaissance for print publications at universities.