3 SMILE projects shortlisted at HEIST awards 2022
There are over 100 shortlisted people, teams and projects. But three of those, are projects that SMILE have worked on.
A different perspective on university led research projects
The University of Surrey wants us to teach us the secret to better sleep. Parents rejoice! Someone in marketing understood the assignment, and made it a clever way into the wider university narrative.
Is this one of the quietest threats to higher ed?
Impending doom is coming: It's the march of the Millennial parents. Disillusioned and vocal. What will they tell their children about university?
Going global: organic social traction with the University of Law
The University of Law's PowerPoints and pop-up banners are making the news in India! With organic traction like this, who needs PPC? Well, maybe not quite - but this coverage has to be worth a few bob.
User Stories are powerful for marketing departments, and here’s how to write them
User stories can feel like a dark art talked about by developers and agile-evangelists. Learn how to harness their power for marketing.
2022 Brand Perception Survey
What do you think about, when SMILE comes to mind? We're interested to know. Help shape the future of SMILE.
April 2022 updates for Hijack
Hijack customers now have access to new ways in with the ability to add a class to any block. Along with small bug fixes and improvements
Is print still valuable to the recruitment cycle?
Digital rules the roost, but there's still room for print. Used correctly, it's a very powerful marketing medium. But what is that secret recipe? Scarcity.
Is this the University of Sheffield’s answer to Netflix?
Are you just dumping your videos onto YouTube, or are you doing something more? The @The University of Sheffield shows us how to make the most of on-demand video to draw prospective students into the university story.
How one image from Disney can change the way we approach content marketing
Walt Disney explains content marketing in one diagram. That was back in 1957, and it's still relevant today. Universities take note: The house of mouse is onto something!
Amazon are now offering free education to their hourly-paid employees
Amazon's recent venture into the education space; offering free education to all of their hourly-paid employees ???? The private sector is firing shots left, right and centre. What does this mean for traditional models and student recruitment?
March 2022 updates: Hijack and Content Flow
Hijack customers now have access to Question Assignment allowing you to assign question threads to one another. Along with small bug fixes on Content Flow