Influencers: Are they worth your marketing spend?

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Spending a fortune on PPC? Maybe influencers are worth a look. Big brands like GUCCI are collaborating with a train spotter (congrats Francis Bourgeois - you are living your best life my dude) and taking advantage of the opportunity - so why aren't universities? All aboard the Most Clicked train as we explore the world of influencer marketing. Choo choo ????

Hybrid events are dead

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In 2021, you couldn’t move for posts on how hybrid would transform student recruitment. But the reality turned out to be different. Today, universities are pivoting back to in-person events. But the marketing potential of these moments is often missed. As you've probably guessed, the answer isn't straightforward either...

What makes a good university clearing page?

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Universities that make life less stressful for students at clearing, are getting off on the right foot. First impressions count, and your website is almost certainly the first impression. Seems like Leeds Beckett gets it.

June 2022 updates for Hijack

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New Hijack and Content Flow updates for the month of June 2022! This month is mainly bug fixes and minor improvements. Kel your eyes peeled for new features!

Campaign Landing Pages: Do you need them?

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When you create a landing page, are you thinking about your users, or you data capture numbers? Doesn't matter how good they look if they're not putting the user at the centre of the conversation. Imperial College London has some nice creative for this landing page - but did they fall into the trap?

Education in the Metaverse

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Meta is making moves into the education space. Privacy nightmare, or accelerated innovation? Some say its the future. But don't strap your laptop to your head just yet - Seems like there's a way to go.

Research for the world with the London School of Economics (LSE)

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Here’s a university that understands the power of repurposing content. For each of its long-form research articles, it reformats content as posts and videos for LinkedIn. The results? Thousands of video views and astronomical reach on content that would have otherwise struggled for traffic. Well played LSE ????????

The portfolio problem

A cover photo with a photo of two men, Matt Lees and Kyle Campbell along with the Aston uni and University of Gloucestershire logos
How can a university be known for one thing when it has hundreds of courses? It's a common dilemma for educational providers. Matt and Kyle talk about strategies for overcoming the 'portfolio problem'.

May 2022 updates for Hijack

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New Hijack updates for the month of May 2022! Users can now benefit from a burger menu navigation within Hijack and can now select a default chapter tab.

The top 10 coolest brands for Gen A in 2022

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Brands dominating the attention of Gen A, aren't necessarily the usual suspects. Did any education brands make the top 10? We dissect the Beano Brain report and provide our hot take.