Spending a fortune on PPC? Maybe influencers are worth a look. Big brands like GUCCI are collaborating with a train spotter (congrats Francis Bourgeois - you are living your best life my dude) and taking advantage of the opportunity - so why aren't universities? All aboard the Most Clicked train as we explore the world of influencer marketing. Choo choo 🚂
The state of online marketing attribution in 2022 is a mess. Last touch attribution is not enough. Could a simple dropdown field be your saviour?
In 2021, you couldn’t move for posts on how hybrid would transform student recruitment. But the reality turned out to be different. Today, universities are pivoting back to in-person events. But the marketing potential of these moments is often missed. As you've probably guessed, the answer isn't straightforward either...
Universities that make life less stressful for students at clearing, are getting off on the right foot. First impressions count, and your website is almost certainly the first impression. Seems like Leeds Beckett gets it.
New Hijack and Content Flow updates for the month of June 2022! This month is mainly bug fixes and minor improvements. Kel your eyes peeled for new features!
When you create a landing page, are you thinking about your users, or you data capture numbers? Doesn't matter how good they look if they're not putting the user at the centre of the conversation. Imperial College London has some nice creative for this landing page - but did they fall into the trap?
Is print slowly becoming a thing of the past? What can we do differently to keep this medium alive and full of life?
Meta is making moves into the education space. Privacy nightmare, or accelerated innovation? Some say its the future. But don't strap your laptop to your head just yet - Seems like there's a way to go.
Here’s a university that understands the power of repurposing content. For each of its long-form research articles, it reformats content as posts and videos for LinkedIn. The results? Thousands of video views and astronomical reach on content that would have otherwise struggled for traffic. Well played LSE 👏🏼
How can a university be known for one thing when it has hundreds of courses? It's a common dilemma for educational providers. Matt and Kyle talk about strategies for overcoming the 'portfolio problem'.
New Hijack updates for the month of May 2022! Users can now benefit from a burger menu navigation within Hijack and can now select a default chapter tab.
Compelling course tasters from Media Design School provide a flavour of what's in store before you take the plunge. Try before you buy, but for education. Shouldn't all universities be doing this?