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  • About
  • What we do
    • Case Studies
      • University of Gloucestershire
      • UEA
      • University of Birmingham
      • University of Sunderland
      • Newman University
      • Morley College
      • View all case studies
    • Tools for Higher Education
      • Hijack - Run innovative online events
      • Content Flow - A publishing workflow for WordPress
      • OnCourse - Beautiful online course catalogs
    • Evolve - Creative services retainers
    • Springboard - Tailored marketing insights presentation and workshop for your team
  • Resources
    • Blog
    • Webinars - 30-60 minute deep dives on hot topics in digital marketing
    • Most Clicked - HE marketing news and opinion – 10 minutes every Monday
    • Email Newsletter - Monthly updates and insight
Contact us
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  • Must read

User Stories are powerful for marketing departments, and here’s how to write them

A male in s uit looking at a wall of pink post-it notes
User stories can feel like a dark art talked about by developers and agile-evangelists. Learn how to harness their power for marketing.
  • April 25, 2022
  • 3 mins
  • Everything else

2022 Brand Perception Survey

Many hand drawn smiley faces
What do you think about, when SMILE comes to mind? We're interested to know. Help shape the future of SMILE.
  • April 25, 2022
  • 1 min
  • Product Update

April 2022 updates for Hijack

4 Apr22 Copy 0 16 9 149737432 1650640430 hijack
Hijack customers now have access to new ways in with the ability to add a class to any block. Along with small bug fixes and improvements
  • April 22, 2022
  • 1 min
  • Insight

Is print still valuable to the recruitment cycle?

19 20 10 16 9 Website 149711649 1650622016 print
Join us for this week's episode of Most Clicked where we discuss how print can still be a very powerful marketing medium just used in a slightly different way.
  • April 22, 2022
  • 11 mins
  • Insight

Is this the University of Sheffield’s answer to Netflix?

18 19 10 16 9 Website 149414594 1649681685 Sheffield,Video
This week on Most Clicked, we're discussing a powerful example from the University of Sheffield of how you can make the most of on-demand video for your website.
  • April 18, 2022
  • 7 mins
  • Insight

How one image from Disney can change the way we approach content marketing

17 18 10 16 9 Website 149355434 1649352944 Disney,Marketing
This week on Most Clicked, we are discussing a story from Disney around how best to look at your content marketing strategy.
  • April 11, 2022
  • 9 mins
  • Insight

Amazon are now offering free education to their hourly-paid employees

16 17 10 16 9 Website 148780470 1648123896 Amazon,education
This week on Most Clicked, we are discussing Amazon's recent venture into the education space with the offering of free education to all of their hourly-paid employees.
  • April 4, 2022
  • 10 mins
  • Product Update

March 2022 updates: Hijack and Content Flow

3 Mar22 0 16 9 148632003 1647538755 hijack, content flow
Hijack customers now have access to Question Assignment allowing you to assign question threads to one another. Along with small bug fixes on Content Flow
  • March 29, 2022
  • 1 min
  • Insight

How harmless TikTok drama benefits everyone

14 16 10 16 9 Website 148780370 1648118175 TikTok,glos
This week on Most Clicked, we discuss how starting harmless drama on TikTok can benefit everyone involved and really elevate the wider conversation.
  • March 25, 2022
  • 14 mins
  • Insight

Google Analytics UA is sunsetting sooner than you think

A person using the Analytics UA interface on a laptop, whilst perched on a white desk.
Universal Analytics, the legacy (but most commonly used) version of Google Analytics, will no longer be available from mid-2023. You'll need to upgrade to GA4 in the next 12 months in order to keep collecting data.
  • March 22, 2022
  • 2 mins
  • Insight

Being transparent about the perks students will get at your institution

13 15 10 16 9 Website 148498980 1647436916 perks,northampton
This week on Most Clicked, we talk about how the University of Northampton has pulled its 'student perks' into one place and how this can be an added benefit for prospective students.
  • March 18, 2022
  • 8 mins
  • Insight

Creating a sense of belonging with new and existing students

12 14 10 16 9 Website 148380740 1646829863 belonging,wonkhe,pearson
In this week's episode of Most Clicked we take a look at the "Students’ perceptions of belonging and inclusion at university" report from Pearson and Wonkhe and how that can impact the digital work institutions carry out moving forward.
  • March 10, 2022
  • 9 mins
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