Elliott Barnicle

Elliott Barnicle

Lead Designer

Influencers: Are they worth your marketing spend?

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Spending a fortune on PPC? Maybe influencers are worth a look. Big brands like GUCCI are collaborating with a train spotter (congrats Francis Bourgeois - you are living your best life my dude) and taking advantage of the opportunity - so why aren't universities? All aboard the Most Clicked train as we explore the world of influencer marketing. Choo choo 🚂

Hybrid events are dead

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In 2021, you couldn’t move for posts on how hybrid would transform student recruitment. But the reality turned out to be different. Today, universities are pivoting back to in-person events. But the marketing potential of these moments is often missed. As you've probably guessed, the answer isn't straightforward either...