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Elliott Barnicle

Lead Designer

How to navigate your brand while transitioning from print to web

In the past, when creating a brand, the primary focus has been on print and ensuring that colours and type are catered more towards the print market. As we move further into the 21st century and into a new decade, a brand's online presence and the way they market themselves online is becoming more and more of a primary focus. In this article, we evaluate how to navigate the transition from print to web.

How important is your homepage?

Ask yourself this question. How important is your homepage? In the age of search engines, smart search, SEO etc, how many people actually land on your homepage and use it as a way to find out the information they are looking for?