The University of Law's PowerPoints and pop-up banners are making the news in India! With organic traction like this, who needs PPC? Well, maybe not quite - but this coverage has to be worth a few bob.
Digital rules the roost, but there's still room for print. Used correctly, it's a very powerful marketing medium. But what is that secret recipe? Scarcity.
Are you just dumping your videos onto YouTube, or are you doing something more? The @The University of Sheffield shows us how to make the most of on-demand video to draw prospective students into the university story.
Walt Disney explains content marketing in one diagram. That was back in 1957, and it's still relevant today. Universities take note: The house of mouse is onto something!
Amazon's recent venture into the education space; offering free education to all of their hourly-paid employees ???? The private sector is firing shots left, right and centre. What does this mean for traditional models and student recruitment?
Everyone is talking about the University of Nottingham and its “world-first” micro-prospectus, including the University of Gloucestershire that pointed out (in what we think is the first-ever example of university beef) that it had already been doing something similar for the last three years. It’s risky, funny and very TikTok.
The University of Northampton has pulled its 'student perks' into one place. A simple trick, but highly beneficial for prospective students. Could your university website be more transparent?
"Students’ perceptions of belonging and inclusion at university" is a report from Pearson and @Wonkhe. How do those perceptions impact the digital work institutions carry out moving forward?
We''re talking about TikTok (again ????) so we bring in an expert to shake things up: Jord Muckley from Nonsensical ( a TikTok creative agency!) gives us his insight into the social giant.