New ways to think about university course page videos
Course videos aren't new, but the University of Kent are using them a little differently to other universities. And they're carving out a unique stance in the process.
Elliott Barnicle
Lead Designer
Perfecting the HE marketing strategy on TikTok
The University of Chichester rocks an unhinged approach to marketing on TikTok. It's brilliant, and the audience stats seem to agree. Are you making the most of TikTok.
Matt Lees and Elliott Barnicle (SMILE) on the design of uea.ac.uk
Matt Lees (Creative Director) and Elliott Barnicle (Lead Design) talk us through the process of designing such a large-scale flagship website.
A masterclass in tone of voice within the HE sector
The Denver Ad School website is a masterclass in tone of voice. They're even got a merch section - and we love it. See how you can leverage the same techniques and build a unique brand personality.
Raising the bar with university course pages
Course pages are getting better. We take a look at an example from Plymouth School of Art and ask "Is it time for others to follow suit"?
The era of flexible work in Higher Education
Boston University and Virginia Tech have been compared in a thought-piece about remote work. There’s nothing particularly new here - Boston thinks employees being in three days a week creates a great culture, whereas Virginia Tech sounds more like a place I’d like to work.
The future of the prospectus: A digital-first case study
Join Nathan Monk and Rob Tribe for a digital-first video case study on the future of the prospectus.
How TikTok is taking over the education sector
More people visited TikTok in 2021 than Google. Let’s pause for a moment and consider 1) why this could be the case and 2) what this means for your marketing. Firstly, TikTok not only entertains but (like Google) provides answers.
Bringing you the new Stoke-on-Trent College website
We recently worked alongside Stoke-on-Trent College to launch their new website with a whole new look and feel.