Nathan Monk

Nathan Monk

I'm proud to work for some of the world’s most influential brands that shape cities and define lives: Universities and colleges. I provide advice to forward-thinking senior leaders on how to exceed their organisational targets by creating user-focused, digital-first strategies.

What happened at SMILE in 2021

2021 written in black on a yellow background
I always try to give an internal presentation to the SMILE team, about the company vision for the next twelve months. It makes sense to do that in January, right? This year, I held off until June because I honestly thought the year would play out differently. Here's what happened at SMILE in 2021...

Vanderbilt University and its strong sense of identity

Lacy Paschal on Most Clicked
Rather than an about page, Vanderbilt leads with “This is Vanderbilt,” a concise pitch for the university’s campus community and its students. Vanderbilt offers a powerful example of a university nailing its colours to the mast i.e. having a strong sense of purpose and a clear picture of the type of student it wants to attract.

How tells a story with their new hero video

A photo of Jane Oswald in front of a screengrab of a hero video
This time, we're joined by Jane Oswald (Head of Marketing) from University of Sunderland to discuss our top stories: US unis doubling marketing spend; University of Sunderland making students the star of its story in a new hero video; And the renaissance for print publications at universities.