What happened at SMILE in 2022
Another weird year folks. In this round-up of what went down in our world in 2022, we have stories on babies to prospectuses, galavanting in Ireland to launching satellites, and more.
Nathan Monk
I'm proud to work for some of the world’s most influential brands that shape cities and define lives: Universities and colleges.
I provide advice to forward-thinking senior leaders on how to exceed their organisational targets by creating user-focused, digital-first strategies.
Webinar: How to navigate back to on-campus recruitment events after the pandemic
Webinar recording now available! Find out how the University of Birmingham is dealing with post-pandemic habit changes and their recruitment event strategy, with data and insight from FindAUniversity.
Most Clicked is Back!
Our video podcast about all things digital in HE is back after a summer hiatus. Watch/listen wherever you get your podcasts!
How did Prospectus+ help over 10,000 students find a course, in just over a month?
Students can now create a personalised shortlist of courses from every Irish university. See how we created this game-changing digital experience with Prospectus Plus.
User Stories are powerful for marketing departments, and here’s how to write them
User stories can feel like a dark art talked about by developers and agile-evangelists. Learn how to harness their power for marketing.
2022 Brand Perception Survey
What do you think about, when SMILE comes to mind? We're interested to know. Help shape the future of SMILE.
Google Analytics UA is sunsetting sooner than you think
Universal Analytics, the legacy (but most commonly used) version of Google Analytics, will no longer be available from mid-2023. You'll need to upgrade to GA4 in the next 12 months in order to keep collecting data.
How to get started with committing to WordPress Core
Join Nathan Monk and Matt Oakley for an overview on how to get started with committing to WordPress Core
What happened at SMILE in 2021
I always try to give an internal presentation to the SMILE team, about the company vision for the next twelve months. It makes sense to do that in January, right? This year, I held off until June because I honestly thought the year would play out differently. Here's what happened at SMILE in 2021...
Webinar Roundup: Everything will be fine… Probably.
What a year 2021 was. In our webinar, we looked back at how the Higher Education sector coped, what trends you should look out for, and who's tipped for award success next year.
Vanderbilt University and its strong sense of identity
Rather than an about page, Vanderbilt leads with “This is Vanderbilt,” a concise pitch for the university’s campus community and its students. Vanderbilt offers a powerful example of a university nailing its colours to the mast i.e. having a strong sense of purpose and a clear picture of the type of student it wants to attract.
Giles Whattam (uea.ac.uk) on successfully redesigning a university flagship website
Giles Whattam (Associate Director of Marketing Strategy at the University of East Anglia) talks us through the process of a flagship website process and identifies his top tips for success.