I'm proud to work for some of the world’s most influential brands that shape cities and define lives: Universities and colleges.
I provide advice to forward-thinking senior leaders on how to exceed their organisational targets by creating user-focused, digital-first strategies.
I always try to give an internal presentation to the SMILE team, about the company vision for the next twelve months. It makes sense to do that in January, right? This year, I held off until June because I honestly thought the year would play out differently. Here's what happened at SMILE in 2021...
What a year 2021 was. In our webinar, we looked back at how the Higher Education sector coped, what trends you should look out for, and who's tipped for award success next year.
Vanderbilt University to discuss our top stories: Community marketing at Vanderbilt; Brands taking their first steps into the metaverse; University of Austin appears to be a website.
Giles Whattam (Associate Director of Marketing Strategy at the University of East Anglia) talks us through the process of a flagship website process and identifies his top tips for success.
This time, we're joined by Jane Oswald (Head of Marketing) from University of Sunderland to discuss our top stories: US unis doubling marketing spend; University of Sunderland making students the star of its story in a new hero video; And the renaissance for print publications at universities.
This month we've released a lot of updates to some of our backend tools like Hijack and Content Flow. We've even released a portal, where you can request new, upvote and subscribe to features, and get updated as we release!
Joe Marshall (Senior Project Manager) from UEA discusses his take on how to manage a flagship website project, without upsetting the apple cart! Learn techniques like the big red button, and juggling stakeholders in this interview.
In this episode of Most Clicked, find out how the University of Bristol and London Business School are using YouTube to help recruit students, with great success.
A webinar (7th December 2021) with highlights from university marketing's post-lockdown return and predictions for 2022, including who’s on track to clean up at the next HEIST Awards.
Amy Cousins from Newcastle University joins us to talk about the blog that she manages and dives into her SEO specialism. We also talk about a COVID vaccination campaign from Slippery Rock University and yet more frightening Facebook tales.
In this episode of Most Clicked, we're joined by our first special guest - Lydia from Middlesex University - discussing student ambassadors and community building.
