Here’s a university that understands the power of repurposing content. For each of its long-form research articles, it reformats content as posts and videos for LinkedIn. The results? Thousands of video views and astronomical reach on content that would have otherwise struggled for traffic. Well played LSE 👏🏼
How can a university be known for one thing when it has hundreds of courses? It's a common dilemma for educational providers. Matt and Kyle talk about strategies for overcoming the 'portfolio problem'.
Compelling course tasters from Media Design School provide a flavour of what's in store before you take the plunge. Try before you buy, but for education. Shouldn't all universities be doing this?
Brands dominating the attention of Gen A, aren't necessarily the usual suspects. Did any education brands make the top 10? We dissect the Beano Brain report and provide our hot take.
The University of Surrey wants us to teach us the secret to better sleep. Parents rejoice! Someone in marketing understood the assignment, and made it a clever way into the wider university narrative.
Impending doom is coming: It's the march of the Millennial parents. Disillusioned and vocal. What will they tell their children about university?
The University of Law's PowerPoints and pop-up banners are making the news in India! With organic traction like this, who needs PPC? Well, maybe not quite - but this coverage has to be worth a few bob.
Digital rules the roost, but there's still room for print. Used correctly, it's a very powerful marketing medium. But what is that secret recipe? Scarcity.
Are you just dumping your videos onto YouTube, or are you doing something more? The @The University of Sheffield shows us how to make the most of on-demand video to draw prospective students into the university story.
Walt Disney explains content marketing in one diagram. That was back in 1957, and it's still relevant today. Universities take note: The house of mouse is onto something!