More people visited TikTok in 2021 than Google. Let’s pause for a moment and consider 1) why this could be the case and 2) what this means for your marketing. Firstly, TikTok not only entertains but (like Google) provides answers.
Rather than an about page, Vanderbilt leads with “This is Vanderbilt,” a concise pitch for the university’s campus community and its students. Vanderbilt offers a powerful example of a university nailing its colours to the mast i.e. having a strong sense of purpose and a clear picture of the type of student it wants to attract.
This time, we're joined by Jane Oswald (Head of Marketing) from University of Sunderland to discuss our top stories: US unis doubling marketing spend; University of Sunderland making students the star of its story in a new hero video; And the renaissance for print publications at universities.
In this episode of Most Clicked, find out how the University of Bristol and London Business School are using YouTube to help recruit students, with great success.
Amy Cousins from Newcastle University joins us to talk about the blog that she manages and dives into her SEO specialism. We also talk about a COVID vaccination campaign from Slippery Rock University and yet more frightening Facebook tales.
In this episode of Most Clicked, we're joined by our first special guest - Lydia from Middlesex University - discussing student ambassadors and community building.