When it comes to redesigning a flagship website, a prospectus, or virtually anything that requires design input, there is a 99% chance that the client will have an opinion and thoughts to feedback (rightly so, they are paying for it).…
Content is the stuff that websites are made of. And with the sheer amount of content migration that can come along with a website redesign, a plan is needed to help smooth the process. Nowhere is this more true than in the education sector.
SMILE are the team behind the newly released Chesterfield College website. Along with a new visual language and website structure, we have utilised Artificial Intelligence to help ease a strain on internal resource.
University websites are primarily used to recruit and engage with students, but realistically they have multiple audiences to appease. It’s common for universities to forget about some of the other audiences such as parents, staff, academics.