University College Birmingham valued individuals: so much so that they wanted to run a personalised campaign. SMILE worked with the college over two years to deliver a personalised video campaign that returned unbelievable results.
“Being authentic” is perhaps the most overused phrase you’ll hear when engaging students online through digital open days, chat-bots and other online experiences. But you can really get to the heart of decision-making moments if you can leverage the right conversation, so working out what authenticity looks like for you will help you go in the right direction. This article aims to uncover some of the key considerations when engaging youth audiences online.
At CASE Europe.