Evolution, not revolution
We believe that a website is never finished. A website is an ongoing process.
Opinion
What is Sketch and why your digital designers should be using it
I am a marketing communications consultant (Thread & Fable) who works with companies like SMILE on digital projects. In this article, I run through why marketers should pay attention to what systems their tech team are using and why it can make a difference to the project process and ultimately the cost.
User insight driving design choices
Since 2014 SMILE have been working with the University of Birmingham, a Russell Group institution, on delivering their online event platform. The platform’s longevity is a testament to its success. In its first iteration, the platform began life as a…
The power of personalised videos in student recruitment
University College Birmingham valued individuals: so much so that they wanted to run a personalised campaign. SMILE worked with the college over two years to deliver a personalised video campaign that returned unbelievable results.
Generating an authentic experience for online events
“Being authentic” is perhaps the most overused phrase you’ll hear when engaging students online through digital open days, chat-bots and other online experiences. But you can really get to the heart of decision-making moments if you can leverage the right conversation, so working out what authenticity looks like for you will help you go in the right direction. This article aims to uncover some of the key considerations when engaging youth audiences online.
Helping universities deal with the change in news: Timelines
News has changed a lot over the years, from being printed in newspapers and magazines, through video on the television and now people look online first. All of these mediums are very different but all have something in common. News has three states: Something that is happening, has happened and will happen. But the problem with most news sites is that they only ever consider the state of when it is happening. Weeks after, the story is lost — even if it is still important.
Hacking higher education
At CASE Europe.