Design Systems

Our award-winning design systems are a competitive advantage for our clients. It’s seen some drastic refinements in recent years. Designing libraries of components (not page templates) has opened up new opportunities. The result is some big changes in the way we work.

It’s a collaborative design process that engages stakeholders of all seniority. This gives us insight into what makes your brand authentic. We will refine and document how you should present yourself online.

Designers from SMILE create frameworks of components that meet organisational goals. We translate the jargon and show you how to stay WCAG 2.x/ADA/Section 508 compliant.

The Responsive Media Grid

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How do you deal with an image (or video) in a shape-changing, responsive container? It's a common problem, and I've designed a system to help tackle it.