Personalisation strategies and personalised websites see increased conversion rates. And it’s easier than you think to put in place too.
Marketing teams should aim to create more personalised content. There are quick wins and long term goals in personalised marketing. But it’s only successful when they work together. A one-off personalised campaign is a cheap, marketing gimmick. Sustain personalisation throughout the recruitment cycle, and the payoff is immense. SMILE will help you get started, and show you how to sustain.
The all-new University of Gloucestershire website has launched. This project includes so many things that we've wanted to see in flagship websites. This high-profile development took over a year to realise and saw SMILE work with stakeholders from across the university at all levels.
As a long time supplier for the University of Sunderland, they approached us with an idea to reinvent the way that prospective students are able to calculator available scholarships.
University College Birmingham valued individuals: so much so that they wanted to run a personalised campaign. SMILE worked with the college over two years to deliver a personalised video campaign that returned unbelievable results.
Dive into the details of how we won gold at HEIST for “Best Website” in 2018.
University websites are primarily used to recruit and engage with students, but realistically they have multiple audiences to appease. It’s common for universities to forget about some of the other audiences such as parents, staff, academics.