Personalisation

Personalisation strategies and personalised websites see increased conversion rates. And it’s easier than you think to put in place too.

Marketing teams should aim to create more personalised content. There are quick wins and long term goals in personalised marketing. But it’s only successful when they work together. A one-off personalised campaign is a cheap, marketing gimmick. Sustain personalisation throughout the recruitment cycle, and the payoff is immense. SMILE will help you get started, and show you how to sustain.

  • We build websites that:
    recommend relevant content based on historical behaviour or search queries,
  • change based on the time of year or country they’re viewed from,
  • use specific personal details from login details to customise messaging and content,
  • use data capture opportunities to identify what content to promote next

What’s new in Prospectus Plus?

a cyberpunk style image of a software developer working at a computer, digital art
Prospectus Plus has always aimed at reshaping the traditional university prospectus experience into a dynamic, interactive, and highly personalised one. Since its launch earlier this year, we've had the chance to collaborate with educational institutions of all sizes to develop new features. Here's a roundup of our favourites...

Workshop Wednesday for CMN on Personalisation

The title slide to the Prospectus Plus workshop
On 26th April 2023, the CMN hosted a roundtable discussion and trends presentation on digital personalisation in education, led by Prospectus Plus. The session brought together our good friend, Kyle Campbell, to share their insights on the latest trends and best practices for creating personalised digital experiences for students.

Experience Your Future, with Coventry University

Coventry University EYF
Coventry University has been running online events throughout the 2020 pandemic. But with digital fatigue setting in, they wanted to take a different approach to applicant visit days. To stand out from their peers, they turned to SMILE.