UI Design is a competitive advantage for universities and colleges when done well. We win awards for the websites we work on. It’s a match made in heaven.
You’re not competing with other universities for the attention of your audience. Turn your attention to out-of-sector brands with user interfaces that people enjoy using. These are your true competitors.
Don’t settle for sector-level mediocrity. We look outside the sector for ideas that have already demonstrated measurable success. Then we apply them to university and college websites. This low risk, high return strategy increases brand recognition and conversion rates.
SMILE can help you to improve your websites UI design and in turn, exceed your targets.
It could also be that your designs feel dated, in which case you need to refresh your design sense to create some fresh interfaces. Most user interface projects tend to be chaotic from the onset, which is usually due to…
We recently wrote about our chosen design system - UXPin. One of the reasons we chose UXPin is its prototyping power. In this article, we'll take a look at how prototyping has evolved and the value it now brings to our educational clients.
Ask yourself this question. How important is your homepage? In the age of search engines, smart search, SEO etc, how many people actually land on your homepage and use it as a way to find out the information they are looking for?
Communication between a computer and humans have always been unnatural - typing to get a response isn't the most intuitive method of conveying commands/instructions as opposed to the ease of using voice. The introduction of speech recognition technology aims to bridge the gap of communication - where computers can make sense of certain phrases and sentences.
I am a marketing communications consultant (Thread & Fable) who works with companies like SMILE on digital projects. In this article, I run through why marketers should pay attention to what systems their tech team are using and why it can make a difference to the project process and ultimately the cost.
Since 2014 SMILE have been working with the University of Birmingham, a Russell Group institution, on delivering their online event platform. The platform’s longevity is a testament to its success. In its first iteration, the platform began life as a…