UI Design

UI Design is a competitive advantage for universities and colleges when done well. We win awards for the websites we work on. It’s a match made in heaven.

You’re not competing with other universities for the attention of your audience. Turn your attention to out-of-sector brands with user interfaces that people enjoy using. These are your true competitors.

Don’t settle for sector-level mediocrity. We look outside the sector for ideas that have already demonstrated measurable success. Then we apply them to university and college websites. This low risk, high return strategy increases brand recognition and conversion rates.

SMILE can help you to improve your websites UI design and in turn, exceed your targets.

Changing the way we design with evolving software

We Are SMILE Mockup

Over the years, the design team at SMILE have used multiple design programmes in a bid to deliver the highest quality output for our clients. When I began at SMILE in 2017, we briefly used Figma for design work but…

User insight driving design choices

Aston Webb for why bham Cropped 900x600 UI Design

Since 2014 SMILE have been working with the University of Birmingham, a Russell Group institution, on delivering their online event platform. The platform’s longevity is a testament to its success. In its first iteration, the platform began life as a…