Research

Must read

How AI can help colleges deal with huge volumes of enquiry

SMILE are the team behind the newly released Chesterfield College website. Along with a new visual language and website structure, we have utilised Artificial Intelligence to help ease a strain on internal resource.

July 12, 2019

Case Studies

An overhaul for Newman University

To rebrand the university, replace the hosting infrastructure, CMS and design of the Newman University flagship website, including the design of a course database system as well as overhaul and replace the current intranet system with a bespoke offering from…

July 4, 2019

Must read, Insight

The Responsive Media Grid

How do you deal with an image (or video) in a shape-changing, responsive container? It's a common problem, and I've designed a system to help tackle it.

January 28, 2019

Insight

What students want from universities in 2017

"Large amounts of useless information", "Not enough important images", "All look the same", "Not entirely honest". These are all quotes from a group of students when asked what university websites are currently like. Students know what they want to see on websites, and what is currently being shown, is not it.

May 22, 2017

Insight, Must read

Understand your audience better with personas

University websites are primarily used to recruit and engage with students, but realistically they have multiple audiences to appease. It’s common for universities to forget about some of the other audiences such as parents, staff, academics.

May 18, 2017

Insight

What is moment mapping?

What is moment mapping? Power is now in the hands of students, making it more pertinent for universities to be on their game with their recruitment. University web properties have multiple audiences. In most cases, the primary purpose is to engage…

April 13, 2017

Insight, Opinion, Press Release

Hacking higher education

At CASE Europe.

August 3, 2015