"Large amounts of useless information", "Not enough important images", "All look the same", "Not entirely honest". These are all quotes from a group of students when asked what university websites are currently like. Students know what they want to see on websites, and what is currently being shown, is not it.
University websites are primarily used to recruit and engage with students, but realistically they have multiple audiences to appease. It’s common for universities to forget about some of the other audiences such as parents, staff, academics.
University web properties have multiple audiences. In most cases, the primary purpose is to engage with students and therefore recruit them. However, let’s take a moment to make sure we don’t forget about all of the other users — parents, stakeholders, staff,…
