Why a creative retainer works better than ad-hoc feature requests
Evolve is our take on the traditional retainer. Evolve subscriptions redefine ongoing working relationships with SMILE, all at a no-brainer price-point.
Research
Webinar round-up: Worst. Year. Ever.
We were totally overwhelmed in the interest for our webinar "Worst. Year. Ever: What happened to university marketing during the pandemic and predictions for the next five years". We even had to upgrade our Zoom license!
Edulab: A community for showcasing education marketing
Today we're launching a new experiment: Edulab, a website where you can submit a link to a piece of work that you like, or are proud of and get feedback from your peers. No esteemed judges, no pay-to-play sponsors - just other experts, like you.
Upcoming webinar alert – Worst. Year. Ever: What happened to university marketing during the pandemic and predictions for the next five years
Join our upcoming webinar as we look back on a year of innovation, flops, and trends that were cemented for good. Discover the future of university digital marketing, post pandemic.
Working with UEA on their flagship website
We re-designed the University of East Anglia (UEA) website. This was our biggest design project to date including UI/UX design, and the creation of a design system.
How we helped Falmouth University restructure their homepage and navigation
We embarked upon a project of research and recommendation, to focus on homepage and global navigation suggestions.
A new morleycollege.ac.uk
We've been working with Morley College and Hunterlodge Advertising to launch a brand new morleycollege.ac.uk! We're excited to show you all this new project that we've been working on.
The difference between the needs of the user and stakeholder opinions and how feedback can affect a project
When it comes to redesigning a flagship website, a prospectus, or virtually anything that requires design input, there is a 99% chance that the client will have an opinion and thoughts to feedback (rightly so, they are paying for it).…
Finding inspiration for your UI/UX projects
It could also be that your designs feel dated, in which case you need to refresh your design sense to create some fresh interfaces. Most user interface projects tend to be chaotic from the onset, which is usually due to…
Accessibility Reporting for HE: The Human Touch
Accessibility is a hot topic right now. The deadline for UK public sector institutions to demonstrate a thorough commitment to meeting accessibility regulations is fast approaching.
How to navigate your brand while transitioning from print to web
In the past, when creating a brand, the primary focus has been on print and ensuring that colours and type are catered more towards the print market. As we move further into the 21st century and into a new decade, a brand's online presence and the way they market themselves online is becoming more and more of a primary focus. In this article, we evaluate how to navigate the transition from print to web.
How important is your homepage?
Ask yourself this question. How important is your homepage? In the age of search engines, smart search, SEO etc, how many people actually land on your homepage and use it as a way to find out the information they are looking for?