Research

Case Studies

Redefining how prospective students choose their courses with UCAS

UCAS are the hub for University applicants in the UK and handle most touch points throughout the application process. They wanted to improve this journey for their users - the prospective students.

September 22, 2022

Case Studies

Giles Whattam (uea.ac.uk) on successfully redesigning a university flagship website

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Giles Whattam (Associate Director of Marketing Strategy at the University of East Anglia) talks us through the process of a flagship website process and identifies his top tips for success.

December 1, 2021

Insight

Why a creative retainer works better than ad-hoc feature requests

A member of the SMILE team planning out work using post-it notes

Evolve is our take on the traditional retainer. Evolve subscriptions redefine ongoing working relationships with SMILE, all at a no-brainer price-point.

July 14, 2021

Case Studies

Working with UEA on their flagship website

We re-designed the University of East Anglia (UEA) website. This was our biggest design project to date including UI/UX design, and the creation of a design system.

February 9, 2021
1

Case Studies

How we helped Falmouth University restructure their homepage and navigation

We embarked upon a project of research and recommendation, to focus on homepage and global navigation suggestions.

January 28, 2021

Case Studies

A new morleycollege.ac.uk

A image showing the Morley College website

We've been working with Morley College and Hunterlodge Advertising to launch a brand new morleycollege.ac.uk! We're excited to show you all this new project that we've been working on.

November 26, 2020
2

Must read

The difference between the needs of the user and stakeholder opinions and how feedback can affect a project

When it comes to redesigning a flagship website, a prospectus, or virtually anything that requires design input, there is a 99% chance that the client will have an opinion and thoughts to feedback (rightly so, they are paying for it).…

November 5, 2020

Opinion

Finding inspiration for your UI/UX projects

Inspiration births some of the greatest ideas executed. If you have been designing interfaces for quite some time, there is a high chance you have felt unimpressed with some of your designs. This is usually resulting from the lack of variation plaguing UI design. Designers are often required to create similar components per project, this leads to repeated "patterns".

September 28, 2020

Project Update

Accessibility Reporting for HE: The Human Touch

a colourful crowd of people (from different ethnicities and abilities) looking at a single computer with light emitting from the screen, in the style of studio ghibli

Accessibility is a hot topic right now. The deadline for UK public sector institutions to demonstrate a thorough commitment to meeting accessibility regulations is fast approaching.

September 9, 2020

Everything else

How to navigate your brand while transitioning from print to web

In the past, when creating a brand, the primary focus has been on print and ensuring that colours and type are catered more towards the print market. As we move further into the 21st century and into a new decade, a brand's online presence and the way they market themselves online is becoming more and more of a primary focus. In this article, we evaluate how to navigate the transition from print to web.

September 1, 2020