UI Design

UI Design is a competitive advantage for universities and colleges when done well. We win awards for the websites we work on. It’s a match made in heaven.

You’re not competing with other universities for the attention of your audience. Turn your attention to out-of-sector brands with user interfaces that people enjoy using. These are your true competitors.

Don’t settle for sector-level mediocrity. We look outside the sector for ideas that have already demonstrated measurable success. Then we apply them to university and college websites. This low risk, high return strategy increases brand recognition and conversion rates.

SMILE can help you to improve your websites UI design and in turn, exceed your targets.

How important is your homepage?

Ask yourself this question. How important is your homepage? In the age of search engines, smart search, SEO etc, how many people actually land on your homepage and use it as a way to find out the information they are looking for?

User insight driving design choices

Since 2014 SMILE have been working with the University of Birmingham, a Russell Group institution, on delivering their online event platform. The platform’s longevity is a testament to its success. In its first iteration, the platform began life as a…

An overhaul for Newman University

To rebrand the university, replace the hosting infrastructure, CMS and design of the Newman University flagship website, including the design of a course database system as well as overhaul and replace the current intranet system with a bespoke offering from…