UI Design

UI Design is a competitive advantage for universities and colleges when done well. We win awards for the websites we work on. It’s a match made in heaven.

You’re not competing with other universities for the attention of your audience. Turn your attention to out-of-sector brands with user interfaces that people enjoy using. These are your true competitors.

Don’t settle for sector-level mediocrity. We look outside the sector for ideas that have already demonstrated measurable success. Then we apply them to university and college websites. This low risk, high return strategy increases brand recognition and conversion rates.

SMILE can help you to improve your websites UI design and in turn, exceed your targets.

Experience Your Future, with Coventry University

Coventry University EYF UI Design

Coventry University has been running online events throughout the 2020 pandemic. But with digital fatigue setting in, they wanted to take a different approach to applicant visit days. To stand out from their peers, they turned to SMILE.

Changing the way we design with evolving software

We Are SMILE Mockup

Over the years, the design team at SMILE have used multiple design programmes in a bid to deliver the highest quality output for our clients. When I began at SMILE in 2017, we briefly used Figma for design work but…

Introducing: The all-new University of Gloucestershire website

The humanities building at the University of Gloucestershire

The all-new University of Gloucestershire website has launched. This project includes so many things that we've wanted to see in flagship websites. This high-profile development took over a year to realise and saw SMILE work with stakeholders from across the university at all levels.

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