UI Design is a competitive advantage for universities and colleges when done well. We win awards for the websites we work on. It’s a match made in heaven.
You’re not competing with other universities for the attention of your audience. Turn your attention to out-of-sector brands with user interfaces that people enjoy using. These are your true competitors.
Don’t settle for sector-level mediocrity. We look outside the sector for ideas that have already demonstrated measurable success. Then we apply them to university and college websites. This low risk, high return strategy increases brand recognition and conversion rates.
SMILE can help you to improve your websites UI design and in turn, exceed your targets.
UCAS are the hub for University applicants in the UK and handle most touch points throughout the application process. They wanted to improve this journey for their users - the prospective students.
You want to make a change to the way your website looks. You know exactly what you want, where everything needs to go and how it all needs to work. But when you receive a quote for the work from SMILE, it includes the unexpected line item ‘Design’. Why?
Matt Lees (Creative Director) and Elliott Barnicle (Lead Design) talk us through the process of designing such a large-scale flagship website.
Join Nathan Monk and Rob Tribe for a digital-first video case study on the future of the prospectus.
Giles Whattam (Associate Director of Marketing Strategy at the University of East Anglia) talks us through the process of a flagship website process and identifies his top tips for success.
Joe Marshall (Senior Project Manager) from UEA discusses his take on how to manage a flagship website project, without upsetting the apple cart! Learn techniques like the big red button, and juggling stakeholders in this interview.
In 2021, the showcase for Birmingham City University’s creative graduates included a new website designed, built and managed by SMILE.
What is a digital prospectus in 2021? We created sustainable and measurable success, with radical changes to the traditional format.
Nottingham Business School’s (NBS) purpose is to provide research and education that combines academic excellence with a positive impact on people, business and society.
We're absolutely delighted for the SMILE-designed UEA website to have won silver in the "Best Website" category at the HEIST awards, 2021.