Influencers: Are they worth your marketing spend?

Spending a fortune on PPC? Maybe influencers are worth a look. Big brands like GUCCI are collaborating with a train spotter (congrats Francis Bourgeois - you are living your best life my dude) and taking advantage of the opportunity - so why aren't universities? All aboard the Most Clicked train as we explore the world of influencer marketing. Choo choo ????