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SMILE
  • About
  • What we do
    • Case Studies
      • University of Gloucestershire
      • UEA
      • University of Birmingham
      • University of Sunderland
      • Newman University
      • Morley College
      • View all case studies
    • HappyPress - White-glove, managed WordPress hosting, with concierge service
    • Prospectus Plus - Personalised, sustainable, and trackable digital prospectuses
    • Satellite - Educational micro-sites, in as little as 3 weeks
    • Evolve - Creative services retainers
    • OnCourse - Beautiful online course catalogs
    • Springboard - Tailored marketing insights presentation and workshop for your team
  • Resources
    • Blog
    • Webinars - 30-60 minute deep dives on hot topics in digital marketing
    • Most Clicked - HE marketing news and opinion – 10 minutes every Monday
    • Email Newsletter - Monthly updates and insight
Contact us
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  • Press Release

3 SMILE projects shortlisted at HEIST awards 2022

The letter H blacked out, amongst clouds of coloured powders

There are over 100 shortlisted people, teams and projects. But three of those, are projects that SMILE have worked on.

  • May 20, 2022
  • 1 mins
  • Insight

A different perspective on university led research projects

22 23 10 16 9 Website 150207618 1652438944 research,surrey

The University of Surrey wants us to teach us the secret to better sleep. Parents rejoice! Someone in marketing understood the assignment, and made it a clever way into the wider university narrative.

  • May 16, 2022
  • 10 mins
  • Insight

Is this one of the quietest threats to higher ed?

21 22 10 16 9 Website 150055645 1651839426 research,surrey

Impending doom is coming: It's the march of the Millennial parents. Disillusioned and vocal. What will they tell their children about university?

  • May 9, 2022
  • 8 mins
  • Insight

Going global: organic social traction with the University of Law

20 21 10 16 9 Website 149894155 1651165998 research,surrey

The University of Law's PowerPoints and pop-up banners are making the news in India! With organic traction like this, who needs PPC? Well, maybe not quite - but this coverage has to be worth a few bob.

  • May 2, 2022
  • 8 mins
  • Must read

User Stories are powerful for marketing departments, and here’s how to write them

An expressive oil painting of someone writing a story

User stories can feel like a dark art talked about by developers and agile-evangelists. Learn how to harness their power for marketing.

  • April 25, 2022
  • 4 mins
  • Everything else

2022 Brand Perception Survey

Many hand drawn smiley faces

What do you think about, when SMILE comes to mind? We're interested to know. Help shape the future of SMILE.

  • April 25, 2022
  • 1 mins
  • Product Update

April 2022 updates for Hijack

4 Apr22 Copy 0 16 9 149737432 1650640430 research,surrey

Hijack customers now have access to new ways in with the ability to add a class to any block. Along with small bug fixes and improvements

  • April 22, 2022
  • 0 mins
  • Insight

Is print still valuable to the recruitment cycle?

19 20 10 16 9 Website 149711649 1650622016 research,surrey

Digital rules the roost, but there's still room for print. Used correctly, it's a very powerful marketing medium. But what is that secret recipe? Scarcity.

  • April 22, 2022
  • 11 mins
  • Insight

Is this the University of Sheffield’s answer to Netflix?

18 19 10 16 9 Website 149414594 1649681685 research,surrey

Are you just dumping your videos onto YouTube, or are you doing something more? The @The University of Sheffield shows us how to make the most of on-demand video to draw prospective students into the university story.

  • April 18, 2022
  • 6 mins
  • Insight

How one image from Disney can change the way we approach content marketing

17 18 10 16 9 Website 149355434 1649352944 research,surrey

Walt Disney explains content marketing in one diagram. That was back in 1957, and it's still relevant today. Universities take note: The house of mouse is onto something!

  • April 11, 2022
  • 9 mins
  • Insight

Amazon are now offering free education to their hourly-paid employees

16 17 10 16 9 Website 148780470 1648123896 research,surrey

Amazon's recent venture into the education space; offering free education to all of their hourly-paid employees ???? The private sector is firing shots left, right and centre. What does this mean for traditional models and student recruitment?

  • April 4, 2022
  • 10 mins
  • Product Update

March 2022 updates: Hijack and Content Flow

3 Mar22 0 16 9 148632003 1647538755 research,surrey

Hijack customers now have access to Question Assignment allowing you to assign question threads to one another. Along with small bug fixes on Content Flow

  • March 29, 2022
  • 1 mins
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