How to navigate your brand while transitioning from print to web

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In the past, when creating a brand, the primary focus has been on print and ensuring that colours and type are catered more towards the print market. As we move further into the 21st century and into a new decade, a brand's online presence and the way they market themselves online is becoming more and more of a primary focus. In this article, we evaluate how to navigate the transition from print to web.

How important is your homepage?

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Ask yourself this question. How important is your homepage? In the age of search engines, smart search, SEO etc, how many people actually land on your homepage and use it as a way to find out the information they are looking for?

Made with love, remotely

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When Matt and I started this business, it was in the middle of the worst recession the world had seen for decades. We turned that into opportunity. Office spaces were abandoned rent was low. In fact, our first office was rent-free for three months.

How does the cost of virtual events stack up against real-world events?

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Universities have long made use of online events in some form. But a scramble to replace real-world events has seen a spike in new institutions jumping on board. Was this only a response to COVID-19 or should we expect to see virtual events stick around? Will they become a more permanent feature? Will universities see the benefit as a long-term addition to their recruitment activities? We examine one of the reasons why online events offer a long-term addition - cost.

What is graduation going to look like in 2020?

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As social distancing in the UK continues, there are pressing questions about certain parts of University life. One of those being graduation. We here at SMILE, gathered on a Zoom call to discuss the current situation and what institutes can do as an alternative and if we can help with that.

Identifying Site and Menu Architecture Using GatherContent

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At SMILE, we use GatherContent to manage our own website's copy and media content. We have learned that the ability to easily arrange and view our content in this way has highlighted how this system can be further used as a powerful tool to identify or improve site map and menu architecture. Here, we share some of our key learnings.

Online vs Real World Open Days

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COVID-19 has left universities with no option but to turn to virtual events as a replacement for their real-world events. But they’re not a like-for-like replacement. This post looks at some of the key considerations for those looking to run virtual events.