How does the cost of virtual events stack up against real-world events?
Universities have long made use of online events in some form. But a scramble to replace real-world events has seen a spike in new institutions jumping on board. Was this only a response to COVID-19 or should we expect to see virtual events stick around? Will they become a more permanent feature? Will universities see the benefit as a long-term addition to their recruitment activities? We examine one of the reasons why online events offer a long-term addition - cost.