Most Clicked: A 10-minute live stream to kickstart your inspiration
Announcing a live stream collaboration with the Education Marketer email newsletter: Most Clicked.
Insight
Why a creative retainer works better than ad-hoc feature requests
Evolve is our take on the traditional retainer. Evolve subscriptions redefine ongoing working relationships with SMILE, all at a no-brainer price-point.
Webinar Roundup: Worst. Year. Ever.
We were totally overwhelmed in the interest for our webinar "Worst. Year. Ever: What happened to university marketing during the pandemic and predictions for the next five years". We even had to upgrade our Zoom license!
Online Events by SMILE, at WPCampus 2020
Join us as we take a look back on SMILE at WPCampus 2020. Watch our talk about online events and how Hijack helped our clients through the COVID-19 pandemic.
Webinar Roundup: Resources from our Accessibility Webinar
A follow up on our webinar about website accessibility and how it applies to your organisation with SiteImprove and the University of Gloucestershire.
Changing the way we design with evolving software
Over the years, the design team at SMILE have used multiple design programmes in a bid to deliver the highest quality output for our clients. When I began at SMILE in 2017, we briefly used Figma for design work but…
Exploring the hidden costs of attending a university open day
Based on previous research, we gathered to discuss the costs of attending a university open day in further detail and invite you to put forward your thoughts on the matter as well!
How does the cost of virtual events stack up against real-world events?
Universities have long made use of online events in some form. But a scramble to replace real-world events has seen a spike in new institutions jumping on board. Was this only a response to COVID-19 or should we expect to see virtual events stick around? Will they become a more permanent feature? Will universities see the benefit as a long-term addition to their recruitment activities? We examine one of the reasons why online events offer a long-term addition - cost.
What is graduation going to look like in 2020?
As social distancing in the UK continues, there are pressing questions about certain parts of University life. One of those being graduation. We here at SMILE, gathered on a Zoom call to discuss the current situation and what institutes can do as an alternative and if we can help with that.
Identifying Site and Menu Architecture Using GatherContent
At SMILE, we use GatherContent to manage our own website's copy and media content. We have learned that the ability to easily arrange and view our content in this way has highlighted how this system can be further used as a powerful tool to identify or improve site map and menu architecture. Here, we share some of our key learnings.